From September 12 to 15, 2025, the International Broadcasting Convention (IBC2025), a premier global event for the broadcast and digital media industry, was successfully held at the RAI Amsterdam Convention Centre. PUAS made a grand appearance at the exhibition, showcasing a range of its self-developed core technologies and system solutions at Booth A02 in Hall 11. It presented a visual feast, characterized by the deep integration of technology and creativity, for industry partners and professional visitors from around the world.

I. Spotlight on the End-to-End FREE-D Virtual Production Workflow, Demonstrating Integrated Technical Strength

At the exhibition, PUAS highlighted its newly upgraded end-to-end solution featuring the deep integration of the UHD800 FREE-D PTZ camera and the U-Meta virtual studio system. The system incorporates high-precision real-time AI tracking algorithms, ReID and FaceID AI imaging technologies, along with ultra-low latency rendering output and compositing capabilities, enabling multi-camera synchronization and real-time interaction within complex scenes. It delivered exceptional performance even under demanding conditions such as high frame rates and High Dynamic Range (HDR), attracting significant attention from film and television production companies, broadcasters, and technical experts for in-depth discussions.

II. Intelligent Broadcast-Grade Camera Systems: Redefining Professional Standards with Breakthrough Performance

The PUS-UHD800 series broadcast-grade cameras also became a focal point at the show. Integrated with a 4K ultra-high-definition imaging module and an adaptive color management system, the cameras excelled in green screen and LED virtual production scenarios, achieving true-to-life skin tone reproduction and superior noise control. Enhanced network functionalities support remote, multi-user real-time monitoring of device status via IP address, with compatibility for various streaming protocols including NDI|H3 and SRT, enabling seamless integration into remote production and cloud workflows. This perfectly aligns with the industry's growing demand for converged production and broadcasting and cross-domain collaboration.

III. Gaining Global Recognition: Addressing Industry Pain Points with Innovative Solutions

During the event, the PUAS booth welcomed numerous professional clients from major European broadcasters, independent North American production companies, and Asian content platforms. The technical team conducted dedicated product demonstrations and case study presentations, facilitating in-depth discussions on hot industry topics such as "the standardization of virtual production" and "the practical application of AI in live-action filming." Attendees widely acknowledged that PUAS not only provides highly reliable hardware but also demonstrates profound insight into both the Chinese and international markets through its scenario-based solutions.

IV. Concluding a Successful Show, Looking Ahead: Continuously Driving the Convergence of Imaging Technologies

IBC2025 served not only as a platform for showcasing new products and technologies but also as a crucial opportunity for PUAS to deepen mutual trust and discuss collaboration with global users and ecosystem partners. This participation has further solidified PUAS's commitment to a product development path grounded in intelligent imaging technology and guided by user scenarios. Moving forward, PUAS will further enhance the openness and compatibility of its virtual production systems, intensify R&D in AI technologies, and deliver more efficient and flexible imaging productivity tools for various fields including video conferencing, educational recording and broadcasting, telemedicine, broadcast and television, PROAV (Professional Audio-Visual), and live event streaming.

We sincerely extend our gratitude to all the guests, partners, and industry friends who visited our booth for their support and valuable feedback. Remaining committed to its development mission of "Empowering Products, Adding Value for Customers," PUAS will continue to work hand-in-hand with you to witness and advance every creative possibility, steadfastly moving towards the goal of becoming a globally leading audio-visual equipment manufacturer.